Zodiac Keychains

The name MOTHER plays off the idea of duality - it can be nurturing or a cuss. It evokes unconditional love and teenage rebellion all at the same time. The brand’s attitude and collections always present a juxtaposition of hard and soft.

MOTHER is a Los Angeles-based denim brand that proudly partners with local businesses and manufacturers in the production of all denim styles, reflecting its commitment tolocal craftsmanship and third-party audited ethical labor practices.

"WE STAND FOR HAVING FUN, AND NOT TAKING YOURSELF TOO SERIOUSLY."